Customer Data 101
Are you maximising your most valuable asset?
Dive into the critical world of customer data with topics ranging from data governnance, to first and zero-party data, and even strategies for customer opt-in.
Welcome
Navigating this Course
Customer Data as an Asset
Uses for Customer Data
Expert Interview: Customer Data as an Asset
Definitions and Types of Customer Data
First-Party Data
Second-Party Data
Third-Party Data
Zero-Party Data
Describing a Customer with Data
Expert Interview: First and Zero Party Data
The Customer Data Lifecycle
Assessing Customer Data Quality
Governing Customer Data
Customer Data Regulations
Expert Insights: Working with Customer Data
The Customer Data Maturity Scale
The Customer Data Value Chain
Maximising Consent and Opt-Ins
Expert Interview: Where to Start as an Organisation?
Expert Insights: Future of Customer Data