Welcome to
The Beacon
The marketing, technology, and customer experience learning platform powered by The Lumery.
Why The Beacon?
The Beacon’s goal is to illuminate the MarTech and CX world. To enlighten, empower and inspire confidence.
In this fast-paced MarTech world, if you switch off for a second, everything changes.
That’s why we’ve picked the brightest brains from The Lumery to bring you The Beacon — the online learning platform that’ll help you grow your skills whilst keeping you and your team up-to-speed on all things MarTech and Customer Experience.
Sign up today for the latest on-demand courses, insights, tips, advice and even refreshers on simple basics.
That’s why we’ve picked the brightest brains from The Lumery to bring you The Beacon — the online learning platform that’ll help you grow your skills whilst keeping you and your team up-to-speed on all things MarTech and Customer Experience.
Sign up today for the latest on-demand courses, insights, tips, advice and even refreshers on simple basics.
Explore our courses
The Beacon has free and paid course options available right now for you and your team to enrol in today.
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All Products, Level 1: Core Knowledge
Stacks on Stacks on Stacks
CourseWhy do organisations have their marketing technologies 'sitting in the garage'? Learn from the Voices of MarTech, leaders of Australia's leading customer-facing organisations, to explore the opportunities and challenges of MarTech.
Free
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All Products, Level 1: Core Knowledge
MarTech 101
CourseMarketing and Technology now go hand-in-hand, but what does 'MarTech' really mean? Unpack the jargon and get under the hood of how technology is empowering modern organisations to connect with customers.
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All Products, Level 2: Foundations
Experimentation: Principles
CourseHow can organisations leverage data and technology to generate and test creative ideas? Learn the principles of Experimentation including key terms, types of experiments, processes for designing effective experiments, and strategies for success.
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All Products, Level 2: Foundations
Personalisation: Principles
CourseUnlocking personalisation by transforming your marketing in the digital age. Develop an understanding of what is required to personalise experiences for your customers.
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Pre-order available now!
All Products, Level 1: Core Knowledge
Customer Data 101
CourseCustomer data offers extensive opportunities to strengthen customer relationships. Explore the realm of consent, consumer trust and first (and zero) party data to drive customer experiences.
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All Products, Level 2: Foundations
Attribution: Principles
CourseDiscover where success begins by unlocking the story of your conversions. In this introductory course on attribution, learn how organisations can connect data points across channels to measure the effectiveness of marketing activities.
What our customers are saying
“I have completed the Stacks on Stacks on Stacks module, I must say I'm thoroughly impressed by its content and structure - it is both comprehensive and highly relevant. You have done an excellent job addressing some of the key pain points we frequently hear from our clients and candidates.”
Fiona Gilfillan | Managing Partner | SCC Talent
“We were introduced to The Beacon as part of our internal Martech Week to upskill across the business on personalisation. It’s a unique idea that breaks down key concepts and makes it possible to access the knowledge we need easily across teams.”
Anna Bohler | Head of Digital Experience | Big Red Group
“The Beacon has really provided me a clear vision on what exactly 'Martech' is. If I mention specifically, it is the 'Personalization' section that I liked the most. I've been working in the Martech industry for 3 years and was using the Personalization term quite often but after pursuing this course, I actually got to know that it is a really vast and deep term.”
Ishmeet Kaur | Marketing Automation Specialist
“The Beacon courses are extremely informative and engaging. As someone without much MarTech experience, taking the foundational courses really gave me a great overview of MarTech, the main concepts, and how an organisation should approach reviewing their MarTech stack and capabilities. I can't wait to take a deeper dive into some of these concepts by taking the more advanced courses The Beacon has to offer.”
Osnat Horovitz | Business Analysis Lead
Discover More with The Beacon
Take control of technology to drive customer experience.
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How does The Beacon work?
The Beacon consists of online knowledge modules designed like self-guided courses that you can access and progress through at your own pace. The content is divided by themes as well as experience level to ensure you can find what you need, when you need it.
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Who is The Beacon for?
Organisational Leaders: Modules designed to help you efficiently upskill your teams, as well as to tackle your gnarly business problems (e.g. dealing with vendors, managing tech stacks). Customer Champions: Tailored content and tools to help you more effectively connect with your customers through technology (e.g. customer segmentation, personalisation at scale). Business Enablers: Insights into the emerging world of technology and marketing to help you keep up with business trends (e.g. MarTech 101, Stacks on Stacks on Stacks).
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What do courses in The Beacon include?
The knowledge modules include a range of multimedia content pages, practical activities, and guided reflections to ensure that you not only understand the content but can start applying it within your role.
The content combines practical knowledge from experts within The Lumery with tailored learning from our in-house academic Dr Jason Pallant. -
How can I access the Beacon?
Individuals can access The Beacon through single courses or multi-course bundles designed to cater to specific role functions. All you need is to choose a topic, enter card details, and you're in! Group bundles and discounts are available for teams or corporate groups. Please contact [email protected] to discuss options.