MarTech 101
Ready to take control of the fast-moving world of MarTech?
Enrol now to learn the fundamentals of MarTech from how to define it, the evolution of the industry, and the capabilities firms need to unlock the power of technology.
After completing this course you won't just have watched some videos, you'll have real skills and tools you can use in your current or future roles.
Definitions and worked examples of key MarTech terms, trends, and frameworks to get up to speed
Tools to map your own MarTech stacks and identify gaps or redundancies
A capability checklist to measure your team's ability to drive strategies through technology
A certificate to publicly promote your new knowledge and skills
Welcome to MarTech 101
FREE PREVIEWNavigating this course
Marketing and Technology
FREE PREVIEWDefining MarTech
FREE PREVIEWKey MarTech Terms
What's inside MarTech 101
FREE PREVIEWModule 2 Introduction
Expert Insights: Evolution of MarTech
Expert Insights: The MarTech Landscape
Expert Insights: The Future of MarTech
Module 2 Summary
Module 3 Introduction
MarTech and The Data Lifecycle
Common MarTech Benefits
Insights and Attribution
Marketing Operations
CRM and Loyalty
Personalisation and CX
Experimentation
Module Summary
Module 4 Introduction
Expert Insights: MarTech as a Stack
What is the MarTech Stack?
Core Systems Layer
Intelligence Layer
Orchestration Layer
Channel Layer
Experience Layer
Insights Layer
Integration Layer
Activity: Map your own MarTech Stack
Module 5 Introduction
What is MarTech Capability?
People
Process
Data
Technology
Expert Insights: MarTech Capability
Download: MarTech Capability Assessment
Module 5 Summary
Your Feedback
Where to next?
Explore the world of MarTech alongside Dr Jason Pallant, Director of Knowledge Enablement at The Lumery, and award-winning academic educator
Learn the key concepts of MarTech directly from senior leaders of The Lumery