Our story

We’ve picked the brightest brains from The Lumery to bring you The Beacon — the Marketing, Technology and CX learning platform that’ll teach everything you and your team need to feel more confident and in control of this ever-changing MarTech world.

This is not just a piece of paper, The Beacon provides true knowledge that illuminates all that’s great about marketing and technology. We instil the confidence that’ll put you and your people in control and ahead of the curve.

Our mission

Why? Well, it's simple really.

The marketing and technology world we know and love moves at such a pace, most businesses have trouble keeping up. Throw into the mix business leader’s lofty tech ambitions or directives, it’s little wonder people can start to feel lost and even uncertain about their role in making things happen.

Eradicating these knowledge gaps and helping people grow confident with marketing technology means they can fully utilise its capability and demonstrate its true value to their organisations.

Courses in The Beacon

Our courses are structured by level and theme. Whatever your current expertise, there is a course that can help you take better control of MarTech.

  • Core

    Designed for new graduates, those making a career change and marketing generalists wanting to understand more about MarTech.

  • Foundations

    You have some knowledge but are not yet an expert and are looking for more specific knowledge. Or you're a cross functional team that needs oversight of how different areas of MarTech work.

  • Concepts

    You are a subject specialist that is looking for more applied knowledge or looking to expand your knowledge of different areas.

Our Roadmap

The Beacon covers foundational principles and relevant concepts across the full suite of MarTech, from data, to tech, to ways of working, and even strategies for outcomes like experimentation, personalisation, attribution, and more.

See our release schedule for what we've got planned over the next 18 months. Or create an account now to get started.

Meet your guide

Our learning content is guided by our in-house academic Dr Jason Pallant, an award winning educator and scholar.
Jason tailors the content so it's accessible for any level of learning, while drawing on the experience of experts in The Lumery.

Jason Pallant

Director of Knowledge Enablement at The Lumery

Dr Jason Pallant is Director of Knowledge Enablement at The Lumery and a Senior Lecturer at RMIT University. He has a PhD in Marketing and over a decade experience researching and consulting on delivering exceptional customer experience through technology. As the instructor of these courses, Jason combines his topic expertise with extensive experience teaching postgraduate and professional levels audiences while also drawing on interviews with subject matter experts.

Introducing our subject experts

Learn from industry leaders who work with these concepts every day.
Here's three of the dozens of experts you'll learn from.

Rajan Kumar

Co-Founder & CEO of The Lumery

Rajan has pioneered a unique approach to MarTech consulting, combining the optimisation of tech stacks with the development of clients’ internal capabilities, processes, and data-driven cultures, ensuring lasting outcomes can be achieved. Rajan is passionate about building high-performance teams through supportive culture and loves collaborating with forward thinkers.

Simon O'Day

Co-Founder & Head of Partnerships at The Lumery

Simon has been a serial entrepreneur since the 90s, with a track record of building successful technology and services businesses throughout North America and APAC. Simon works closely with The Lumery's leadership team to set the strategic direction of the business. He also manages the consultancy’s partnerships with global MarTech vendors, ensuring The Lumery has access to the best established and emerging MarTech tools and platforms to suit clients’ needs.

Emma Egerton

Head of Strategy at The Lumery

Emma believes in unifying business, products and customer needs to create impactful, measurable change. She has championed "the customer" for over a decade in communications, experimentation and marketing; having worked across industries link Retail, Financial Services, Property and Consumer Electronics to drive demand, growth and meaningful customer connections. Emma also lectures in all things CX after hours to support her passion for education within clients and the industry. believe in unifying business, products and customer needs to create impactful, measurable change.

Get started today

It's free to sign up and start exploring courses on The Beacon.
Then tailor your learning to your role and expertise through our courses, bundles, and subscriptions.