Hear from the Voices of MarTech

Learn from the experiences of senior leaders reflecting on the opportunities and challenges of MarTech

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What you’ll learn

  • Definitions

    Why do business leaders define MarTech so differently, and what impact does this have on the value of MarTech?

  • Benefits

    What are the main potential benefits of MarTech and how well are leading organisations achieving these benefits?

  • Challenges

    What are the main challenges holding organisations back from better leveraging MarTech, and how can we start to solve them?

What you'll get

After completing this course you won't just have watched some videos, you'll have real skills and tools you can use in your current or future roles.

  • Insights and quotes from business leaders on the opportunities and challenges of MarTech

  • Questions to assess where you, your team, or organisation stack up, and areas for improvement

  • Strategies to start addressing the most common challenges organisations face with MarTech

  • A certificate to publicly promote your new knowledge and skills

Course curriculum

    1. 1.1 Welcome to the course

    2. Download the workbook

    3. 1.2 Before we begin

    4. 1.3 Technology and marketing

    5. 1.4 The Stacks on Stacks on Stacks report

    6. 1.5 Download the report

    7. 1.6 Navigating this course

    1. 2.1 Introduction

    2. 2.2 Your definition

    3. 2.3 MarTech definitions

    4. 2.4 Complexities of MarTech

    5. 2.5 The MarTech landscape

    6. 2.6 Reflection

    7. 2.7 Rate your definition

    1. 3.1 Benefits of MarTech

    2. 3.2 MarTech Benefits

    3. 3.3 The MarTech stage

    4. 3.4 Frontstage benefits

    5. 3.5 Backstage benefits

    6. 3.6 Your MarTech benefits

    7. 3.7 The sportscar in the garage

    8. 3.8 Module Reflection

    1. 4.1 Introduction

    2. 4.2 Exercise: MarTech Challenges

    3. 4.3 MarTech's challenges

    4. 4.4 Challenge #1 - Overlapping stacks

    5. 4.5 Challenge #2 - Attracting and retaining people

    6. 4.6 Challenge #3 - Keeping pace with technology

    7. 4.7 Challenge #4 - Understanding the value of MarTech

    8. 4.8 Challenge #5 - Disjointed leadership

    9. 4.9 MarTech tensions

    10. 4.10 Reflection

    11. 4.11 Module Reflection

    1. 5.1 Introduction

    2. 5.2 Potential solutions

    3. 5.3 Overcoming MarTech's challenges

    4. 5.4 What now?

    5. 5.5 Reflection

    6. 5.6 Your take-aways

    7. 5.7 Feedback

    8. Your feedback

    9. Next Steps

About this course

  • Free
  • 42 lessons
  • Interactive workbook

Meet your instructor

Jason Pallant

Director of Knowledge Enablement at The Lumery

Dr Jason Pallant is Director of Knowledge Enablement at The Lumery and a Senior Lecturer at RMIT University. He has a PhD in Marketing and over a decade experience researching and consulting on delivering exceptional customer experience through technology. As the instructor of these courses, Jason combines his topic expertise with extensive experience teaching postgraduate and professional levels audiences while also drawing on interviews with subject matter experts.

Get your MarTech sportscar out of the garage

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